Asma Mundrawala is a visual artist and theatre practitioner with a PhD from the University of Sussex UK. She is Associate Professor in the Department of Fine Art at the Indus Valley School of Art and Architecture in Karachi. Asma is the director and sound designer for Zambeel Dramatic Readings.
Fe'reeha Idrees started her journalistic career in the United Kingdom by joining a woman's renowned magazine. Later on, she worked with The Guardian, BBC, Channel 4, The Daily Mirror and wrote extensively for many publications in Pakistan and Europe. She also worked as a spokesperson of the Muslim Council of Britain. She holds a post graduate degree in Broadcast and Print Journalism from the University of Westminster, UK. She worked with CNBC Pakistan as Bureau Chief and hosted 8pm show 'Islamabad Sey'. Ms. Idrees then moved to SAMAA TV and hosted flagship current affairs show 'News Beat'. Currently, she works at AbbTak news channel as an anchor to "Tonight with Fereeha" at 8PM.
Mahvash Faruqi is an educator with a background in theatre for the past eighteen years. She has performed in numerous theatre productions, attended workshops conducted by eminent theatre directors and has toured internationally and within Pakistan. Mahvash is a lead performer and co founder of Zambeel Dramatic readings.
Nadine Murtaza is a teacher, curriculum writer and storyteller. She runs NJ's House, an alternative IB PYP (candidate) school in Islamabad, which employs play-based teaching. She is also an Assistant Director at Headstart School (Islamabad), where she oversees academic programs. Nadine volunteers as a storyteller at Kuch Khaas and other children's conventions. She is a mother of two.
The idea of Toffee TV stems from arduous hours of searching Urdu stories and songs for children similar to that of Cassette Kahani. As the search continues, a sad realization has set in, that our heritage has simply not been captured in the realm of providing our children with the opportunity of learning the Urdu language through imagination. We are uploading these treasures through YouTube, a public resource, to promote the Urdu language. Content on this site is free as our way of sharing our heritage as widely as possible. The stories and songs you will at Toffee TV are an attempt to help, inspire and change in learning language. We love listening to stories and even more, sharing them. Most of these stories have been located in ragged books found in old book bazaars of Karachi, interpreted and transformed in digitized mode to share them with the online world. ToffeeTV.com is run by Talea Zafar (Chief Illustrator) and Rabia Garib (Chief Wrapper)
Rumana Husain co-founder of the Book group in 1988, focusing on children‟s Urdu language books. She has written and illustrated over 40 children‟s books and numerous teacher‟s manuals for the Book group, Oxford University Press, the Education Research and Development Centre (ERDC) and for Peak Publications. She has conducted a number of teacher-training workshops in Pakistan. In October 2010 she was invited to attend a children‟s book festival in South Korea as an illustrator for a Peace Story book, an anthology with 22 stories from around the world. She is the author of the book „Karachi wala: a subcontinent within a city’ -a coffee-table book about Karachi‟s communities, and is a co-founder and Senior Editor of Nukta Art, a biannual (international) magazine for contemporary arts published since 2005. From 2001 to 2008 she worked as Head, Activist and Outreach of an NGO, the Children’s Museum for Peace and Human Rights (CMPHR). From 1986 to 1996 she was Headmistress of the junior section of The C.A.S School, and later as the senior school‟s Vice Principal. She has taught art, environmental studies and illustrations at the Karachi Grammar School, The C.A.S School, and the Indus Valley School of Art & Architecture respectively. She is the founding editor of AYE Karachi! - A bilingual quarterly city guide and features magazine.
Zobaida Jalal is a Pakistani teacher, libertarian, social activist, and politician. After successfully contesting in general elections held in 2002 on a PML(Q) platform, she came in national prominence and public fame as a leading woman minister in the cabinet of Prime Minister Shaukat Aziz. From 2002–07, she was the minister of Minister of Education (MoEd) and unsuccessfully contested for general elections held in 2008 on a PML(Q) platform. After a five-year brief break from the national politics, she joined the Pakistan Muslim League and but stepped down in favor of Kiran Haider who successfully retained her seat in 2013 general elections, although she retains herself as a woman leader of the Pakistan Muslim League.